Kyle Pool on Crafting Unique Beverages and Strong Communities with New Motion Beverages and Embolden Beer

In this episode of the Proof University Show, we dive into the unique journey of Kyle Poole, CEO and co-founder of New Motion Beverages and Emboldened Beer Company.  Kyle explains how his passion for San Diego’s craft beer scene led him to create New Motion Beverages—a company that offers a range of artisan drinks, from hard kombucha to sparkling tea.  Key points from the episode: Kyle’s Leap of Faith: Leaving his engineering career to follow his passion for craft beverages The “Fifth Friend Philosophy”: A unique approach to making New Motion’s tasting room a welcoming space for everyone, regardless of their drink preference Innovative Products: From matcha hazy IPAs to hojicha lagers, Kyle’s East-meets-West approach to flavor innovation Collaborative Community: How the San Diego brewing scene thrives on collaboration over competition Entrepreneurial Wisdom: Kyle’s reflections on staying the course, enjoying the journey, and building a brand with heart and purpose 00:00 Introduction  00:53 Kyle Poole's Background and Journey into Beverages 02:55 Starting New Motion Beverages 05:48 Navigating COVID-19 and Business Expansion 08:37 Brand Strategy and Product Innovation 12:29 Community Engagement and Events 14:32 Distribution and Retail Footprint 21:13 Future Plans and Industry Insights 28:39 Final Thoughts and Closing Remarks