Kyle Seaman: From geekdom obscurity to mainstream future

from Frontiers Conference · host Frontiers Conferences video channel

Products that appeal to "geeks" often miss the mark with everyday consumers. However companies like Fitbit, Sphero and Nest have all managed to transform an initially technical product into a hugely successful and sought-after consumer item. How can we, as designers and technologists, bring a product out of geekdom obscurity and into mainstream culture?

Episode metadata supplied by the publisher feed · Published Jun 10, 2014

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Kyle Seaman: From geekdom obscurity to mainstream future

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