Kyrgios & The Economics of Tennis

from Breaking Back, a tennis podcast · host Breaking Back Media

In this episode, we wrap up the Australian Open and discuss how Nicky Kyrgios stole the show. Our guest, Eric Smallwood of Apex Marketing, shares how his firm performs valuations for brand sponsorships in tennis, and how the sale of Tennis Channel could further complicate an already fractured viewing experience.

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This episode is 39 minutes long.

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This episode was published on March 7, 2024.

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