EPISODE · Mar 7, 2024 · 39 MIN
Kyrgios & The Economics of Tennis
from Breaking Back, a tennis podcast · host Breaking Back Media
In this episode, we wrap up the Australian Open and discuss how Nicky Kyrgios stole the show. Our guest, Eric Smallwood of Apex Marketing, shares how his firm performs valuations for brand sponsorships in tennis, and how the sale of Tennis Channel could further complicate an already fractured viewing experience.
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