L1: E3/5. Percepción.

from Behavioral Podcast · host Instituto Mexicano de Economía

En este capítulo hablamos sobre cómo el valor percibido y el valor real tienen el potencial de cambiar la imagen que tienen los usuarios hacia un producto o servicio, relacionándolo a estrategias de comunicación con lo que hemos leído del libro The Choice Factory.

Episode metadata supplied by the publisher feed · Published Sep 6, 2019

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L1: E3/5. Percepción.

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