L1: E5/5. Discusión: Libro The Choice Factory.

from Behavioral Podcast Hosted by Instituto Mexicano de Economía

En este capítulo nos juntamos tres publicistas para dar nuestro punto de vista sobre las estrategias y en enfoque que aborda Shotton en el libro del mes. Hablamos también sobre la utilidad de considerar a las ciencias del comportamiento al momento de idear una estrategia de comunicación y así, tener una campaña exitosa.

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L1: E5/5. Discusión: Libro The Choice Factory.

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