L10: E2/4. Modelo EAST.

from Behavioral Podcast · host Instituto Mexicano de Economía

En la segunda semana hablando sobre el libro que retrata la creación del Behavioral Insights Team hablaremos sobre el modelo que ellos crearon para idear mejores intervenciones de comportamiento: EAST. ¿Qué significan estas siglas y por qué es importante considerar cada uno de estos principios para diseñar estrategias que están dirigidas a cambiar comportamiento? Visita el micro-sitio de este libro con recursos completamente gratuitos a través de este link: https://www.ecomportamiento.org/bookclub Compra Inside the Nudge Unit aquí: https://amzn.to/2Fh0EVD Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones semanales todos los viernes a las 10 a.m. hora de Ciudad de México.

Episode metadata supplied by the publisher feed · Published Jun 12, 2020

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L10: E2/4. Modelo EAST.

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