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L13: E5/5. ¡Haz que el cambio dure!. Engaged - Amy Bucher. episode artwork

Nov 27, 2020 24 min

L13: E5/5. ¡Haz que el cambio dure!. Engaged - Amy Bucher.

from Behavioral Podcast Hosted by Instituto Mexicano de Economía

Llegamos a la última revisión de: Designing for Behavior Change, de Amy Bucher. ¿Qué discutiremos hoy?: + ¿Cómo podemos diseñar un servicio que fomente la confianza de los usuarios? + ¿Cómo podemos lograr que el cambio de comportamiento se lleve a largo plazo? + ¿Cuál es el lado ético de diseñar comportamientos?. ¡Los esperamos! Visita el micro-sitio de este libro con recursos completamente gratuitos a través de este link: https://www.ecomportamiento.org/bookclub - Compra Engaged: Designing for Behavior Change en formato físico o digital aquí: https://amzn.to/2ZJvkso Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones quincenales durante el 2, 16 y 30 de octubre, 12 y 27 de noviembre a las 12:30 p.m. hora de Ciudad de México.

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L13: E5/5. ¡Haz que el cambio dure!. Engaged - Amy Bucher.

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