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L6: E3/4. Tácticas para lograr cambio de comportamiento. episode artwork

Feb 21, 2020 41 min

L6: E3/4. Tácticas para lograr cambio de comportamiento.

from Behavioral Podcast Hosted by Instituto Mexicano de Economía

En la tercer semana reseñando este libro escrito por Stephen Wendel, hablaremos sobre tácticas aplicables al cambio de comportamiento en una estrategia, programa o producto. Mencionaremos qué enfoques son los adecuados dependiendo de cuánto conocimiento o qué tan familiarizado se encuentre nuestro usuario y terminaremos la transmisión señalizando puntualmente 3 tácticas de cambio de comportamiento por cada paso del modelo CREATE. ¡Queremos saber sus opiniones y escuchar sus dudas! Compra Designing for Behavior Change en este link: https://amzn.to/2vpuJQg Si quieres saber más sobre los libros que abordan temas de ciencias del comportamiento o behavioral design y discutir conceptos clave, el Instituto Mexicano de Economía del Comportamiento tiene para ti el Bookhavioral Club, no te pierdas las transmisiones semanales todos los viernes a las 10 a.m. hora de Ciudad de México.

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