La batalla por las audiencias con César Sabroso

What this episode covers

En este episodio de Way To The Top conversamos con César Sabroso, SVP A&E Networks LATAM, con más de 40 años de trayectoria en la industria. Hablamos sobre la transformación del entretenimiento, la evolución de las audiencias, el impacto de las OTTs y CTVs, la inteligencia artificial, los nuevos hábitos de consumo y los retos que enfrentan hoy compañías como A&E, History, History 2 y Lifetime en un entorno cada vez más competitivo. Además, César comparte aprendizajes de liderazgo, autenticidad, innovación y una visión global sobre el futuro de una industria que vive una de sus mayores transformaciones. Una conversación imprescindible para quienes trabajan en marketing, medios, comunicación, entretenimiento e innovación. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Way To The Top?

This episode is 1 hour and 0 minutes long.

When was this Way To The Top episode published?

This episode was published on June 2, 2026.

What is this episode about?

En este episodio de Way To The Top conversamos con César Sabroso, SVP A&E Networks LATAM, con más de 40 años de trayectoria en la industria. Hablamos sobre la transformación del entretenimiento, la evolución de las audiencias, el impacto de las...

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