La Crosse's Landmark by the Rivers: Revitalization, Revision, and Innovative Use

The Landmark by the Rivers project team joins this episode of "Build Me Up" to talk about the completed apartment and retail complex. The building, which was added to the National Register of Historic Places in 2016, provides downtown La Crosse with modern, luxurious living while maintaining its rich history. We chat with the team about the building's background, what to consider during historical renovation, and how they incorporated the past while building for the future.