La estrategia digital de Banorte: vende Bineo, compra RappiCard y abandona a Amazon — ¿genialidad o apuesta arriesgada? | FinTech Tour

from FinTech Tour® (el podcast) · host Legal Paradox®

¡🏆 Por fin Grupo Financiero Banorte hace algo bien! La venta de bineo es lo MEJOR que le pudo pasar a RappiCard México. No fue para liberarse de un FRACASO COLOSAL... fue para potencializar su próximo GRAN éxito con Amazon como socio 👀... La venta de Bineo podría no ser una retirada, sino una jugada maestra que nadie vio venir: la limpieza del tablero antes de revelar la verdadera partida.Banorte tenía la opción de fusionar a Bineo con RappiCard, pero podría haber decidido vender la licencia bancaria para salvar a RappiCard de:🔹 Procesos burocráticos lentos🔹 Morir ahogada en regulación bancaria🔹 Perder su agilidad operativa🔹 Eliminar su ventaja competitiva

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La estrategia digital de Banorte: vende Bineo, compra RappiCard y abandona a Amazon — ¿genialidad o apuesta arriesgada? | FinTech Tour

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