La historia de Colgate: todo empezó con jabón, no con pasta de dientes

from Los Podcast de Educación Financiera de Edufinet

En 1806, un joven llamado William Colgate abrió en Nueva York una pequeña fábrica de jabones y velas. Nadie podía imaginar que aquel modesto negocio acabaría dando nombre a uno de los imperios más grandes del cuidado personal. Durante décadas, Colgate se dedicó a fabricar productos básicos, hasta que en 1873 dio un paso que cambiaría la historia: lanzó su primera pasta dentífrica, vendida en tarros de cristal. Cincuenta años después, ya la distribuían en tubos metálicos, igual que hoy. Fue un éxito inmediato: práctico, higiénico y fácil de usar. Colgate no solo revolucionó la higiene bucal, también transformó la forma de entender la salud cotidiana. De un taller de jabón artesanal, nació una marca presente en más de 200 países, símbolo universal de limpieza, confianza y cuidado. Fuente: Colgate-Palmolive Company Archives; Smithsonian Institution; Business History Review (2024).

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