La lutte contre l'écoblanchiment - Green Deal

Q: How long is this episode of Green Deal?

This episode is 3 minutes long.

Q: When was this Green Deal episode published?

This episode was published on March 21, 2024.

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What this episode covers

Dans ce nouvel épisode, les mesures élaborées dans le cadre de la lutte contre l’écoblanchiment sont mises à l'honneur. Dès la première communication relative au Pacte vert en 2019, la Commission européenne avait évoqué son intention de lutte contre les fausses allégations environnementales constitutives d'écoblanchiment, plus connues sous le nom de greenwashing en anglais. Les allégations environnementales sont des démarches commerciales volontaires mettant en avant une caractéristique environnementale du service, du produit et ou de son emballage.

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