La lutte contre l'écoblanchiment

Episode 19 of the Green Deal podcast, hosted by Tania Racho, titled "La lutte contre l'écoblanchiment" was published on March 21, 2024 and runs 3 minutes.

March 21, 2024 ·3m · Green Deal

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Summary

Dans ce nouvel épisode, les mesures élaborées dans le cadre de la lutte contre l’écoblanchiment sont mises à l'honneur. Dès la première communication relative au Pacte vert en 2019, la Commission européenne avait évoqué son intention de lutte contre les fausses allégations environnementales constitutives d'écoblanchiment, plus connues sous le nom de greenwashing en anglais. Les allégations environnementales sont des démarches commerciales volontaires mettant en avant une caractéristique environnementale du service, du produit et ou de son emballage.

Episode Description

Dans ce nouvel épisode, les mesures élaborées dans le cadre de la lutte contre l’écoblanchiment sont mises à l'honneur. Dès la première communication relative au Pacte vert en 2019, la Commission européenne avait évoqué son intention de lutte contre les fausses allégations environnementales constitutives d'écoblanchiment, plus connues sous le nom de greenwashing en anglais. Les allégations environnementales sont des démarches commerciales volontaires mettant en avant une caractéristique environnementale du service, du produit et ou de son emballage.

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