La manera en que los clientes compran ha cambiado con Andoni Rodriguez (Episodio 220)

from Vender Diferente (ventas B2B) · host Chris Payne

No es tanto cómo vendes sino cómo tu cliente le gusta comprar ;-) En este episodio de Vender Diferente Podcast, estoy con Andoni Rodríguez de Galarza, CEO de ARVG Consulting y conferencista internacional, y hablamos sobre los cambios radicales en el comportamiento del cliente B2B en los últimos 10 años. Andoni comparte su concepto de dos tipos de clientes: los "chimpancés", quienes saben que te necesitan, y los "koalas", quienes necesitan tus soluciones pero no lo saben aún. La conversación profundiza en cómo los vendedores deben adaptarse a este nuevo entorno digital, generar interés en los clientes, y entender el poder de la presencia física en las ventas. Además, Andoni revela tácticas para mantenerse "top of mind" con los clientes y cómo identificar cuándo están listos para comprar. El episodio finaliza con un consejo valioso de Andoni sobre cómo equilibrar la vida personal con el trabajo. ¡No te pierdas este episodio lleno de estrategias útiles para mejorar tu enfoque en ventas B2B en un mundo que cambia rápidamente!

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This episode was published on September 16, 2024.

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