La marca es el sistema operativo de tu empresa | Javier Velilla #76

from Nova Podcast in Spanish: Las historias detrás del mejor talento · host Nova

La marca es el sistema operativo de tu empresa 🧠Esta semana lanzamos un nuevo episodio del Podcast de Nova con Javier Velilla, consejero delegado de Comuniza y Brandemia, dos compañías dedicadas al branding. Presenta Ramón Rodrigáñez, CEO y cofundador de Nova.En un mundo donde crear producto es cada vez más barato y la IA genera contenido infinito, Javier explica por qué la marca va a importar más que nunca, y por qué no es el logo, sino el sistema operativo de toda tu organización.En esta masterclass sobre branding hablamos de:🧠 Por qué la marca es el sistema operativo de tu empresa: cómo decide y cómo se comporta tu equipo💸 Por qué los principios solo valen si te cuestan dinero, y por qué son mejores que los valores🥊 Relevancia vs. consistencia: por qué la relevancia se come a la consistencia en el desayuno🚀 Cómo construir marca desde el día uno para defender tu negocio cuando crear producto ya es gratis🔁 Rebrandings que funcionan y que no: Cupra, Repsol, Mueve, Jaguar y Vicio👤 Marca personal: por qué confiamos cada vez más en personas que en empresasSi te aporta, suscríbete y activa la campanilla.#NovaPodcast #Branding #Marca #Emprendimiento #MarcaPersonal #Startups

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This episode is 55 minutes long.

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This episode was published on June 3, 2026.

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