La nuova realtà dell’OmniCustomer nei modellli esperienzi...

What this episode covers

La diffusione del COVID 19 ha profondamente cambiato l’atteggiamento degli individui verso la multicanalità e la relazione con il mondo digitale. L’evoluzione ineludibile dei modelli di customer management è tra le priorità principali delle aziende; questo “channel shift” da parte dei clienti deve, infatti, trovare corrispondenza in nuovi processi di relazione con i brand abilitati da nuovi tool e nuove capability. Dopo anni di evocazione, talvolta timida, dei paradigmi di “seamless commerce” ed omnicanalità, una dura discontinuità esterna ha reso tutto ciò il focus trasformativo fondamentale. KPMG propone la propria visione complessiva ed un focus su intelligenza artificiale e advanced analytics come leve rilevanti per questa ambiziosa transizione.

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Frequently Asked Questions

How long is this episode of Smau Academy?

This episode is 51 minutes long.

When was this Smau Academy episode published?

This episode was published on April 12, 2021.

What is this episode about?

La diffusione del COVID 19 ha profondamente cambiato l’atteggiamento degli individui verso la multicanalità e la relazione con il mondo digitale. L’evoluzione ineludibile dei modelli di customer management è tra le priorità principali delle aziende;...

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