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La polémica del logo de Correos #25 episode artwork

EPISODE · Jul 22, 2019 · 5 MIN

La polémica del logo de Correos #25

from Branding Escolar · host Miquel Rossy

¿Qué podemos aprender en la escuela de la polémica sobre el rebranding de Correos?La semana pasada, hablando con un amigo me decía: “¿De verdad te gusta el cambio de logo de Correos? ¡Pero si prácticamente no ha cambiado nada! Les han tomado el pelo…”Hace unos días, vivimos una polémica más, alrededor de un rebranding. Curiosamente, mientras algunos políticos intentaban aprovecharse mediáticamente de este cambio y el gasto de 250.000€, el nuevo logo del BBVA, mucho más cuestionable, pasaba en cambio desapercibido.Esta anécdota nos da mucho jugo para hablar de las marcas escolares.

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La polémica del logo de Correos #25

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