La revolución digital del retail tradicional con BEES

from The Logistics World Podcast · host The Logistics World

En este episodio especial de The Logistics World®️, Sofía Rivas conversa con José Infante, Director Comercial de BEES para México, Centroamérica y Caribe, sobre cómo la digitalización está redefiniendo la relación entre marcas, distribuidores y el canal tradicional.La conversación explora cómo BEES está ayudando a transformar procesos que durante años operaron con poca visibilidad, baja personalización y fricciones constantes entre pedido, ejecución comercial y entrega.Más que una plataforma, BEES busca conectar operación comercial y logística a través de tecnología, datos e inteligencia artificial para mejorar el nivel de servicio, optimizar promociones y entender mejor a cada minorista.Dale PLAY y descubre cómo la tecnología está construyendo una nueva ruta para el retail tradicional.

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This episode is 13 minutes long.

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This episode was published on May 26, 2026.

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