La strategia batte l'AI 10 a 0 con Massimo Giacchino

What this episode covers

Il marketing non è (solo) pubblicità, è progettazione. In questo episodio con Massimo Giacchino, esploriamo il legame tra Design Thinking e Marketing Scopriamo perché studiare i comportamenti delle persone è l’unico modo per creare prodotti che risolvono problemi reali e non deludono le aspettative.Dall'analisi dei commenti sui social alla gestione dell'Intelligenza Artificiale come "agente" e non come sostituto del pensiero, Massimo porta una visione strategica del mercato che mette l'essere umano al centro.

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How long is this episode of Blueprint - eyestudios Podcast?

This episode is 43 minutes long.

When was this Blueprint - eyestudios Podcast episode published?

This episode was published on February 3, 2026.

What is this episode about?

Il marketing non è (solo) pubblicità, è progettazione. In questo episodio con Massimo Giacchino, esploriamo il legame tra Design Thinking e Marketing Scopriamo perché studiare i comportamenti delle persone è l’unico modo per creare prodotti che...

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