EPISODE · Apr 27, 2023 · 33 MIN

La stratégie d'Heineken expliquée par son Directeur Marketing Antoine Susini - Episode 176

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

Et si les grands principes marketing étaient faux ? 80/20, importance de la différenciation et de la fidélisation... Et si tout ça n'était que légendes urbaines ? Et si on se trompait depuis le début ? Il y a une entreprise qui le pense et qui a fait voler en éclats toutes ces croyances, et ce n'est pas une petite entreprise, il s'agit d'Heineken. Mon ami de toujours Antoine Susini qui en est le directeur marketing, a accepté de venir au micro du Podcast du Marketing nous expliquer sur quels principes se fonde désormais la stratégie d'Heineken. Attention, leçon de marketing tout de suite avec Antoine Susini. Vous pouvez suivre Antoine Susini sur LinkedIn ou en découvrir plus sur Heineken. --------------- 🔔 Pensez à vous abonner au Podcast du Marketing 💌 À rejoindre ma newsletter ⭐⭐⭐⭐⭐ Et à me laisser un avis 5 étoiles sur iTunes ou SpotifyHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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La stratégie d'Heineken expliquée par son Directeur Marketing Antoine Susini - Episode 176

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