La théatralisation du magasin physique au service du lien client-commerçant, dans Focus Retail - 26/03

from Focus Retail · host BFM Business

Ce samedi 26 mars, Noémie Wira a reçu Raphaël Palti, président fondateur d'Altavia, Luc Balleroy, DG d'Opinion Way, et Morgane Coutanceau, responsable de la boutique Miss Purple à Saint-Nazaire (Loire-Atlantique). Ils ont échangé sur la théatralisation du magasin physique, les nouvelles exigences des consommateurs, la question des "fêtes de quartier", le concept de SuperQuinquin, supermarché coopératif et participatif, et sur les raisons de la mobilisation des commerçants de Saint-Nazaire, dans l'émission Focus Retail sur BFM Business. Retrouvez l'émission le samedi et réécoutez la en podcast.

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This episode is 27 minutes long.

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This episode was published on March 26, 2022.

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