EPISODE · Jun 15, 2020 · 37 MIN
LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
from The Publisher Podcast by Media Voices · host Media Voices
This week, we hear from Adriana Lacy, Audience Engagement Editor at the LA Times. She launched a dedicated Instagram account for the LA Times’ archival photos late last year, so we talked about where those images are sourced from, what the response has been, and how they’ve used historical images of protests to add context to the events of the past few weeks. She also discusses the LA Times’ wider social media and audience engagement strategy, as well as her own Journalism Internships project and the importance of mentoring. In the news roundup, the team tries desperately to stay cheery around some good news for publishers. We don’t succeed.
What this episode covers
This week, we hear from Adriana Lacy, Audience Engagement Editor at the LA Times. She launched a dedicated Instagram account for the LA Times’ archival photos late last year, so we talked about where those images are sourced from, what the response has been, and how they’ve used historical images of protests to add context to the events of the past few weeks. She also discusses the LA Times’ wider social media and audience engagement strategy, as well as her own Journalism Internships project and the importance of mentoring. In the news roundup, the team tries desperately to stay cheery around some good news for publishers. We don’t succeed.
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LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
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