La transformación digital del equipo de ventas (y con IA)

from IA & Marketing Digital de Negocios (y off-topics)

Si tu equipo comercial sigue tratando a Excel como si fuera el Santo Grial, tengo que decírtelo claro: estás dejando dinero sobre la mesa. Y lo peor de todo… ni siquiera te estás dando cuenta. No te lo digo desde un pedestal. Yo también estuve ahí. Durante años trabajé con equipos comerciales que parecían atrapados en la era analógica: llamadas en frío, seguimiento en libretas, procesos improvisados, y un caos de datos repartido en mil documentos. ¿Funcionaba? En parte sí. ¿Escalaba? En absoluto. ¿Era eficiente? Para nada. Lo peor: la incertidumbre me quitaba el sueño. Hasta que un día decidí hacer lo que muchos no se atreven: transformar por completo mi equipo de ventas.

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This episode was published on April 30, 2025.

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