La vaca púrpura
from Más de Marketing
En este libro Seth Godin se vale del símil de una vaca púrpura para convencer a los responsables de marketing de las empresas de que sus productos tienen que diferenciarse de los de la competencia. Así como una vaca púrpura es algo que llama la atención, que nos obliga a pararnos, a mirar e incluso a maravillarnos, los productos de las empresas deberían dejar de ser “perfectos” para convertirse en diferentes y transformadores.
Embed this episode
No transcript yet.
Similar podcasts
Wild WinsDay
Wild WinsDay
Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day!
The Course Mentors Podcast
The Course Mentors
Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str
Frequently asked questions
How long is this episode of Más de Marketing?
This episode is 10 minutes long.
When was this Más de Marketing episode published?
This episode was published on September 8, 2019.
Can I download this Más de Marketing episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.