La Visión que Vendió la Experiencia, No Solo el producto.

from Voy Pa' Arriba · host René Durán

Starbucks no vende café, vende el "tercer lugar". El cliente no compra la taza; compra el ritual y la pertenencia. Aprende cómo tu Storytelling debe resolver un problema emocional que el cliente ni siquiera sabía que tenía. La lección de comunicación corporativa es simple: si tu historia no genera una emoción, tu precio será irrelevante. #VoyPaArriba #ReneDuran #Starbucks #HowardSchultz #VisionDeNegocio #StorytellingCorporativo #ExperienciaDelCliente

Episode metadata supplied by the publisher feed · Published Nov 13, 2025

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La Visión que Vendió la Experiencia, No Solo el producto.

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