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Lab Digital | EP 3 Temporada 3 -¿Qué tan importante es el ecosistema digital en la estrategia de un político? episode artwork

EPISODE · Feb 25, 2026 · 1H

Lab Digital | EP 3 Temporada 3 -¿Qué tan importante es el ecosistema digital en la estrategia de un político?

from Lab Digital · host El Economista Podcasts

En este episodio de Lab Digital, Iván y Katyana conversan con Carlos Merlo, estratega en comunicación y marketing político, sobre el verdadero peso del ecosistema digital en la estrategia de un político. Narrativa, datos, algoritmos, viralidad, manejo de crisis y los límites entre persuasión y manipulación. Un episodio clave para entender quién controla hoy la agenda pública y cómo se construye el poder en la era digital.

Episode metadata supplied by the publisher feed · Published Feb 25, 2026

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Lab Digital | EP 3 Temporada 3 -¿Qué tan importante es el ecosistema digital en la estrategia de un político?

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