Lab Week

Get out your Bunsen burner! It's time to do some experiments. In this episode, we talk to two businesses that aren't afraid to try new things. First, the three founders of The Mad Optimist, a soap company in Indiana, talk about letting customers choose what they pay for their products. Then Natalie Nagele, the co-founder and CEO of software company Wildbit, talks about an ongoing experiment with four-day work weeks and what she's discovered about productivity, happiness, and deep work.Show NotesThe Mad Optimist website | Facebook | Instagram - 00:45You can find The Mad Optimist's live revenue number in their Humanifesto under "We practice radical transparency" - 9:43Natalie Nagele on Twitter - 16:51Wildbit website - 16:53Basecamp's entry on Summer Hours in the company handbook - 16:57Deep Work by Cal Newport - 18:54