Labelexpo Europe 2025 Preview with Chelsea McDougall

Label Expo Europe is heading to Barcelona for the first time, and Labels & Labeling’s Chelsea McDougall joins Unpacking the Brand to share what’s ahead. From automation breakthroughs to flexible packaging opportunities, Chelsea gives a behind-the-scenes look at the event and the trends shaping the packaging industry in 2025.Chapters 0:00 – Welcome and introductions 2:23 – Chelsea’s journey from crime reporting to packaging journalism 5:58 – What Labels & Labeling covers and how to get featured 9:45 – Why Label Expo is a key industry barometer 15:10 – Tech launches to watch: automation, robotics, and more 20:47 – The Pulse: new on-floor educational experience 26:15 – Global attendance and Barcelona buzz 28:48 – Folding carton and flexible packaging crossover trends 32:10 – AI in packaging: beyond marketing hype 38:40 – A day in the life at Label Expo 43:11 – Chelsea’s tips for first-time attendees 44:34 – Rapid-fire branding questions🔗 Subscribe and share to stay in the know on branding, business, and beyond.Check out the other shows our network has to offer!