Lacey Seibert: Clarity, Innovation & the New North Star

Join our champion program: [email protected] Attend a Thriving Leader event: https://www.themomentumcompany.com/thrivingleader2025 Instagram: @the.momentum.company LinkedIn: /momentum-companyIn this powerful episode, Mark Jewell sits down with Lacey Seibert, Head of Go To Market at Bushel, to explore the future of leadership in agriculture. With over 16 years of experience in grain, logistics, and ag tech, Lacey shares hard-earned wisdom about integrating faith, purpose, and innovation into the workplace. From redefining leadership beyond hierarchy to bridging the gap between technology and boots-on-the-ground needs, this conversation is a must-listen for agribusiness leaders looking to lead with clarity, courage, and real-world solutions.Key Takeaways:Lead with Purpose, Not PressureLacey shares how surrendering her career ambitions to her faith brought unexpected peace and opened new paths for leadership—both at home and in the industry.From Customer to Vision-Caster at BushelLacey explains her transition from grain origination to a key strategic role in ag tech, and why creating solutions that actually work for farmers begins with deep industry empathy.Support + Autonomy = MagicAg organizations struggle to find the sweet spot between micromanaging and empowering. Lacey outlines how leaders can create environments where people take ownership and feel supported.Why the North Star Matters More Than EverThe old “feed the world” mantra is being replaced. Lacey and Mark challenge listeners to define their company’s new mission—and lead teams with clarity around why the work matters now.Innovation Requires Courage and CuriosityFrom AI-powered efficiencies to mentoring programs, Lacey shares how leaders can challenge the status quo and keep learning—even in traditional ag environments.Notable Quotes:“Being intentional means having clarity about the purpose I’m living for—and checking that purpose daily.” – Lacey Seibert “You don’t need a formal title to lead. You can lead up, lead across, and create trust by showing up differently.” – Lacey Seibert “If your company doesn’t have a clear North Star, your people will struggle to stay passionate. Clarity drives culture.” – Lacey Seibert “We’ve got to stop solving survival problems and start solving abundance problems.” – Mark Jewell “If it’s not on a page, we’re not on the same page.” – Mark JewellAction Steps:Reflect on your personal and organizational North Star. Is it clear, compelling, and shared across your team?Re-evaluate one process in your company: could it be simplified or automated to create more space for deep work?Schedule a conversation with someone outside your organization to gain fresh leadership perspective.Encourage your team to experiment with one new approach this quarter—then evaluate what worked.Listen If You Are:A grain or ag tech leader looking to bridge the gap between innovation and farmer realityA cooperative CEO or manager navigating team dynamics and employee retentionA high-performing leader ready to lead from purpose instead of pressureA young professional seeking clarity on how to grow in influence without a formal title