LADbible’s Natalie Evans on AI, the death of ‘churnalism’, advice for PR

PRWeek speaks to Natalie Evans, managing director of web editorial at LADbible, for the Future of the Media series.Among other things, Evans discusses what makes a good story for LADbible in 2026; becoming less reliant on Meta and Google’s algorithms; how LADbible is shedding its old stereotypes; co-creating content with brands; use of AI; and other advice for PR professionals.Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed soon. Hosted on Acast. See acast.com/privacy for more information.