Laird Hamilton Mastered Big Wave Surfing, But Can He Master Wall Street?

If you would've asked me what’s one of the hottest functional CPG brands that the general mainstream market probably hasn’t been paying attention to yet, I would have said Laird Superfood. Fact is, that's all about to change because Laird Superfood recently filed their S-1 paperwork with the SEC for a projected $40 million IPO. Laird Superfood is an emerging consumer products platform focused on manufacturing and marketing highly differentiated plant-based functional CPG. This places them right into the middle of the trifecta intersection of CPG trends (1) Better-For-You (2) Plant-Based (3) Functional. Question remains though if this alone will be enough for Laird Superfood to be successful on Wall Street.