Lake.com’s AI Strategy: Making Waterfront Rentals Easier to Find episode artwork

EPISODE · Nov 28, 2025 · 24 MIN

Lake.com’s AI Strategy: Making Waterfront Rentals Easier to Find

from Vacation Rental Scale-Up · host Thibault Masson for Rental Scale-Up

AI is rewriting how guests discover short-term rentals — and Lake.com is building for that future. In this episode, we sit down with David Ciccarelli, Co-Founder & CEO of Lake.com, to explore how a niche OTA for lakefront stays is betting big on:✨ AI-driven discovery✨ Structured content built for LLMs✨ Conversational search and trip planning✨ A demand profile perfectly suited for professional PMsIf you want a glimpse into the next wave of STR distribution — where visibility comes from structured data and guest intent, not filters — this conversation is for you.📖 Prefer reading? Check out the full article: https://www.rentalscaleup.com/lake-com-is-betting-big-on-ai-discovery-what-property-managers-can-learn/🔔 Subscribe to the Vacation Rental Scale-Up Podcast on Apple Podcasts, Spotify, and YouTube Podcasts so you never miss an episode.

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Lake.com’s AI Strategy: Making Waterfront Rentals Easier to Find

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