Lakers Bolster Front Office for New Era | Los Angeles Lakers News

The Lakers are shaking up their front office with big hires—Keith D’Amelio as director of integrated performance systems and Eric Amsler as assistant GM for player personnel, both reporting directly to Rob Pelinka. D’Amelio brings elite innovation and sports science expertise from the WNBA and Nike, while Amsler’s talent evaluation skills are seen as a major upgrade. This move signals the team is fully committed to long-term success despite past ownership uncertainty. Meanwhile, head coach JJ Redick is thrilled to lead this new era—even with a revamped roster—calling it a dream opportunity as the Lakers’ rebuild officially kicks into gear. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/0e4ef9ead996cc04