Lakmé Venturing into Premium Color Cosmetics in India

Lakmé, a brand of colour cosmetics in India owned by Hindustan Unilever is releasing new upscale products at premium prices in order to compete with brands such as L’Oreal Paris. These products, created to specifically target urban women who prefer premium cosmetics, are also an attempt to compensate for slow volume growth of Hindustan Unilever’s other brands such as Fair & Lovely and Clinic Plus. If these premium products are a success, Unilever may the same strategy in other areas of its portfolio such as skin care.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.