Lana Samuels from WHITEFOX: Everyone Said We Would Fail… Here’s How We Built One of the Most Disruptive Agencies in Australia

How do you go from zero network, zero experience… To running one of the most disruptive and cutting edge real estate offices in Australia? On this week’s episode, Kirsty is sitting down with the incredible Lana Samuels to talk about the steps she took to becoming one of the most recognised agents in the country. From taking WHITEFOX from a four person start-up to a brand with offices across Australia AND New Zealand, still doing cold calls (and landing $7M listings) to using out of the box strategies to build her name, her business and her reputation… Lana is talking about it all. You’ll hear: How to fast track your growth (Lana compressed 20 years of experience into just 7) Ways to build credibility quickly in a region where no one knows your name How to use your strengths to win listings and clients in ways that come easy to you Tips on creating a team culture that works together The secrets behind her viral videos (and how to use them in your own strategy) What happened when she spoke French in one of her listing videos The boundaries she swears by that protects her business, and her peace … and SO much more. If you want more of Lana, follow her on IG @lana.samuels. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.