Lance Gilbert on Tribe 16, Racing, and Community on Episode 287

Send us Fan MailIn this episode of Conversations with Big Rich, Texas native Lance Gilbert traces his winding path from small-town Keller and church-band guitars to VW shops, GM dealerships, architecture school, homebuilding—and a post-9/11 pivot back to off-road. Lance shares formative years at Sunray Engineering with the late Tom Ellison, a decade at PSC with Tom Allen, and deep roots in early Ultra4 and King of the Hammers.Highlights: - Early days: fishing, bikes, first wrenching job at a VW/Audi/Porsche shop; first rigs from Suburbans to Isuzu pickups and Jeeps. - Career pivots: dealerships to homebuilding; how 9/11 led to Sunray and custom axle innovation; later years at PSC and into Tribe 16. - Racing stories: Class 3 in Baja, the early KOH era, and a memorable Vegas to Reno with the Texas crew. - Tribe 16 name: a nod to 4x4 (“the 16”) and the “night shift” culture of building with friends. - Today at Tribe 16: customer Jeeps, high-end builds and restorations (Scout, ’72 Commando, CJ-7), gear and maintenance, and two new Tribe chassis trail cars. - Community first: Texas trail rides, shop trips, the legendary Crawfish Boil, and why local shops collaborate more than they compete.Lance’s take: passion fuels the work, but relationships sustain the business—and the off-road family is the heartbeat of Tribe 16. Support the show