Lance Healy On LTL Innovation: Shipper Scorecards, API's & Pricing

APIs changed how freight connects. So why are so many decisions still disconnected? 🚚 We’re replaying a past Driving Forward conversation with Lance Healy (Co-Founder/CEO of FreightFacts.io) and Nate Johnson - originally recorded in July 2025 - because the ideas behind today’s LTL technology, pricing, and data standards didn’t happen overnight. They were built over time. Lance has been part of that build from the beginning - starting in the early days of LTL tech and helping push forward some of the systems the industry now depends on. In this rehighlighted conversation, he walks through: 👉 How APIs evolved in logistics—and why they matter more than ever 👉 The story behind dynamic pricing and how it changed LTL decision-making 👉 Lessons learned from building and scaling multiple freight tech companies 👉 Where fuel fraud and industry risks are showing up today 👉 What Freight Facts is solving with data-driven shipper scorecards Better data doesn’t just improve efficiency. It changes how decisions get made across the entire operation. From pricing freight more accurately to understanding shipper behavior, the companies that operate with clearer data are the ones positioned to move faster—and smarter. If you’re involved in LTL, pricing, operations, or freight technology, this is a conversation worth revisiting with today’s perspective.