Landing CEO as Her First Full-Time Job: Graciela Soto of Altura Health

Graciela Soto Perez, CEO of Altura Centers for Health, joins Third Way Health CEO Frederik Mueller to share her 22-year journey leading one of California’s largest FQHCs. From starting as a candy striper to scaling Altura, and from one clinic to nine locations and three mobile units, Graciela reflects on leadership, technology, vendor relationships, and keeping mission-driven care at the center.⏱️ TIMESTAMPS(00:00) Intro(00:32) Meet Graciela Soto Perez, CEO of Altura Centers for Health(01:23) Altura Centers for Health: An Overview(05:49) Graciela's Personal Journey in Healthcare(18:35) Technological Advancements in Healthcare Operations(23:21) Handling Employee Workload and Referrals(24:26) Centralizing Calls and Referrals(26:23) Managing a Growing Organization(28:12) Communication Strategies in a Large Organization(30:19) In-House vs. Outsourcing Decisions(33:58) Trust and Vendor Relationships(39:48) Success Stories and Future Goals(45:33) Advocacy and Legislative Challenges(48:27) Final Thoughts and Closing Remarks🔔 Subscribe to Healthcare Ops Wave for more stories on the people shaping healthcare operations!🌐 Learn more about Altura Health and Graciela Soto:https://altura.org/🤝 Partnerships: [email protected]🎙️ About Healthcare Ops Wave:Healthcare Ops Wave (HOW) dives into the people behind healthcare operations — exploring growth, strategy, and the systems that keep care moving.