Landing Page First, Ads Second (with Tas Bober) | Ep. 25

When campaigns launch, landing pages often come last on the list. But what happens if you flip the process? In this conversation, Charlie Riley welcomes Tas Bober, founder of The Scroll Lab and a landing page expert who’s worked on hundreds of B2B SaaS sites.ㅤTas explains why the landing page should be the hub of any campaign—whether it’s digital ads or out-of-home placements—and how simplifying copy can create clarity, spark curiosity, and ultimately drive conversions. From reframing background check software messaging to the importance of “eyebrow copy,” this discussion highlights how to cut through noise, ditch buzzwords, and ensure your landing page and ad creative actually align.Expect sharp, funny, and practical insights designed to keep marketers on their toes.ㅤ👤 Guest BioTas Bober is the founder and president of The Scroll Lab, where she helps brands build landing pages that actually convert. With a background leading digital and website teams, she has optimized 400+ websites and now specializes in paid ads landing pages for B2B SaaS. She also co-hosts the Notorious B2B podcast.ㅤ📌 What We CoverWhy landing pages should come before ad creative and campaign planningThe pitfalls of treating landing pages as an afterthoughtOut-of-home best practices, from seven-word billboards to contextual airport adsExamples of clear vs. buzzword-heavy messaging that either lands or missesHow to create ad variations from one strong landing pageThe role of vanity URLs, clarity, and audience context in OOH campaignsUsing research and buyer journeys to guide landing page structureSimple, high-impact edits to improve any landing page—starting with copyThe underrated power of “eyebrow copy” for clarity and organizationㅤ🔗 Resources MentionedThe Scroll LabScrappy ABM PodcastTas Bober on LinkedInCharlie Riley on LinkedInㅤLow-Tech, High-Impact Account-Based MarketingIf you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.