Landingpages für Software-Unternehmen: Interview mit Thomas Kemp

from Content Performance Podcast · host Fabian Jaeckert und Benjamin O'Daniel

Für Software zu werben ist eine Kunst für sich. Die Produkte sind komplex, haben oft sehr spezifische Zielgruppen – und sind rein digital. Kein Wunder, dass in der SaaS-Branche die Themen Content-Marketing und SEO hoch aufgehängt werden. Zumal die Klickpreise in Werbesystemen wie Google Ads seit Jahren immer weiter steigen. Was sind die Hebel im Content? Speziell auf der Startseite und Landingpages? Wann und wie spielt SEO eine Rolle? Darüber sprechen wir mit Thomas Kemp, erfahrener Copywriter, der auf die SaaS Branche spezialisiert ist. Von der Headline über Produktbilder bis zum richtigen Call-To-Action – das Ganze an Beispielen. &#x1F4C8 Mehr Charts und Analysen zur Episode &#x1F393 GEO Academy &#x1F44B Fabian auf LinkedIn &#x1F44B Benjamin auf LinkedIn

What this episode covers

Für Software zu werben ist eine Kunst für sich. Die Produkte sind komplex, haben oft sehr spezifische Zielgruppen – und sind rein digital. Kein Wunder, dass in der SaaS-Branche die Themen Content-Marketing und SEO hoch aufgehängt werden. Zumal die Klickpreise in Werbesystemen wie Google Ads seit Jahren immer weiter steigen. Was sind die Hebel im Content? Speziell auf der Startseite und Landingpages? Wann und wie spielt SEO eine Rolle? Darüber sprechen wir mit Thomas Kemp, erfahrener Copywriter, der auf die SaaS Branche spezialisiert ist. Von der Headline über Produktbilder bis zum richtigen Call-To-Action – das Ganze an Beispielen. &#x1F4C8 <a href="https://www.jaeckert-odaniel.com/landingpages-fuer-software-unternehmen-interview-mit-thomas-kemp/?utm_source=podcatcher&utm_medium=referral">Mehr Charts und Analysen zur Episode</a> &#x1F393 <a href="https://www.jaeckert-odaniel.com/seo-academy/?utm_source=podcatcher&utm_medium=referral">GEO Academy</a> &#x1F44B <a href="https://www.linkedin.com/in/fabianjaeckert/">Fabian auf LinkedIn</a> &#x1F44B <a href="https://www.linkedin.com/in/benjamin-o-daniel/">Benjamin auf LinkedIn</a>

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Landingpages für Software-Unternehmen: Interview mit Thomas Kemp

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This episode was published on April 15, 2024.

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