EPISODE · Jul 23, 2013 · 16 MIN
Landmine Marketing and Hand Grenade Selling
from Resource Centre · host BFM Media
The ‘grenade’ is the “symbolic great action’ in this sales context. As if going into a warzone in the fighting spirit of ‘I come, I see, I conquer” kind of mindset. But a warzone mentality leads to stepping on landmines.See omnystudio.com/listener for privacy information.
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Landmine Marketing and Hand Grenade Selling
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