EPISODE · Sep 17, 2025 · 28 MIN
Langer’s Juice: How Bruce Langer Built a Brand That Reaches Millions of Homes
from The Brand Study · host Conrad Byron
Bruce Langer is the Co-Founder and President of Langer’s Juice, one of the most recognizable juice bottles in the beverage aisle. What started at the farmers market turned into a national brand built on flavor, integrity, and relentless innovation. In this episode, Bruce breaks down how the brand grew into a household name without losing its soul. He shares how they built a vertically integrated supply chain, turned sustainability into a strength, and kept their product at the center of every decision.
What this episode covers
Bruce Langer is the Co-Founder and President of Langer’s Juice, one of the most recognizable juice bottles in the beverage aisle. What started at the farmers market turned into a national brand built on flavor, integrity, and relentless innovation. In this episode, Bruce breaks down how the brand grew into a household name without losing its soul. He shares how they built a vertically integrated supply chain, turned sustainability into a strength, and kept their product at the center of every decision.
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Langer’s Juice: How Bruce Langer Built a Brand That Reaches Millions of Homes
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