Language is the most basic form of personalisation and it plays a huge role in a customer’s experience - Interview with Allison McDougall of Amplexor

Today’s interview is with Allison McDougall who is the SVP of Global Revenue at Amplexor, a leading digital solution provider offering global compliance, digital experience and content solutions. Allison joins me today to talk about language, culture and what it takes to deliver a great customer experience when operating across borders or across multiple languages and cultures. This interview follows on from my recent interview – Our leadership impact is really about how we show up and who we are – Interview with Anese Cavanaugh – and is number 360 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees. NOTE: A big thank you goes out to the folks at Pegasystems for sponsoring my podcast for the coming month. Join Pega for a series of free online events focused on shaping the future of business and designing today’s tech to solve for tomorrow’s challenges. Whether your focus is one-to-one customer engagement, customer service, or intelligent automation, there’s a virtual event tailored just for you. You’ll watch live demos and hear inspiring stories from world-leading organizations in a time-zone that suits you. Register for a free Pega Discover event today.