Language Translation More than Language, Says LanguageWeaver.com Exec

There are more consumers that don’t speak English than those that do. And how to reach those non-English-speaking prospects is our topic today. Merely translating a website is only part of the challenge. To help us understand all of the issues surrounding the language translation of an ecommerce site, we are joined by Swamy Viswanathan, vice president for Language Weaver, a translation company. He speaks with Practical Ecommerce’s Kerry Murdock.