LÄRABAR: Lara Merriken (2018)

Episode 179 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "LÄRABAR: Lara Merriken (2018)" was published on October 28, 2019 and runs 54 minutes.

October 28, 2019 ·54m · How I Built This with Guy Raz

Summary

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. PLUS in our post-script "How You Built That," we check back with Gerry Stellenberg who combined his knack for technology with his love of pinball to create a company for modern pinball enthusiasts called Multimorphic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description