L'argent caché dans tes emails | On r'dress ça x OMY Labo...

What this episode covers

Est-ce que l’email marketing est encore une machine à cash en 2026… ou juste une façon de gosser le monde avec des rabais?Dans cet épisode, on reçoit Marie Hamelin, directrice marketing chez OMY Laboratoires, pour décortiquer ce qui se passe vraiment derrière une marque e-commerce qui vend, fidélise et personnalise son expérience client.On parle de courriels, de SMS, d’automatisations, de welcome flows, de paniers abandonnés, de programmes de fidélité, de segmentation… mais surtout de comment arrêter d’envoyer des messages juste pour vendre, et commencer à bâtir une relation avec ses clients.Merci à nos commanditaires :L’épisode est présenté par Mon Technicien, qui vous offre un bilan de santé TI gratuit ici👉 https://www.montechnicien.com/prise-d...Pour trouver des subventions pour vos projets, contacte Hello Darwin👉 https://hellodarwin.com/Pour le recouvrement de créances et les enquêtes stratégiques, fais appel à Primat.ca👉 https://www.primat.ca/Collaboration et Commandite?👉 [email protected]

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Frequently Asked Questions

How long is this episode of On R'Dress Ça?

This episode is 1 hour and 14 minutes long.

When was this On R'Dress Ça episode published?

This episode was published on June 19, 2026.

What is this episode about?

Est-ce que l’email marketing est encore une machine à cash en 2026… ou juste une façon de gosser le monde avec des rabais?Dans cet épisode, on reçoit Marie Hamelin, directrice marketing chez OMY Laboratoires, pour décortiquer ce qui se passe...

Can I download this On R'Dress Ça episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.