Larry Lockshin - Emeritus Professor
from The Big Vin Theory Hosted by Bob
We chat to Larry Lockshin about his research on wine marketing. What are the most effective ways to market wines? Are regional bodies effective? What about competitions and awards? How should we promote sustainability? And more...
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How long is this episode of The Big Vin Theory?
This episode is 56 minutes long.
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This episode was published on October 7, 2023.
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