Lars Bobach: So sollten Franchisegeber ihren Partnern einen dauerhaften Nutzen bieten.

from Franchise UNIVERSUM - Der Podcast für Systemzentralen · host Steffen Kessler, FranchisePORTAL GmbH

028 - Mein Gesprächspartner in der heutigen Podcast-Episode ist Lars Bobach. Lars ist gleich in doppelter Hinsicht ein interessanter Experte: Er war viele Jahre ein sehr erfolgreicher Franchisenehmer von Isotec und betreibt heute eine eigene Online-Marketing-Agentur. In der heutigen Podcast-Episode habe ich Lars gefragt, wie ein Franchisesystem seine Franchisenehmer dauerhaft an sich binden kann. Wie können Systemzentralen vermeiden, dass - ihre Partner nach 5 oder 10 Jahren kündigen, - weil sie zwischenzeitlich alles an Knowhow erhalten haben, - weil sie nicht mehr wissen wofür sie eigentlich Gebühren bezahlen - und deshalb unter anderer Flagge das gleiche Geschäft weitermachen? Wir haben diese Frage aus beiden Perspektiven beleuchtet: Der Franchisenehmer-Perspektive und der Perspektive eines Online-Experten. Nachfolgend unser Gespräch zusammengefasst: **Eine starke Marke bindet Franchisenehmer**

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This episode was published on February 28, 2019.

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