L’art de la vente aux milliardaires — Alexandre Lacharme

from Out · host Francisco Teixeira

Dans cet épisode, j’ai le plaisir de recevoir Alexandre Lacharme, entrepreneur, auteur et ancien commercial, qui nous partage une vision radicalement différente de la vente et de la relation client.On parle de confiance, écoute active, expérience client et préparation minutieuse. Alexandre nous révèle des anecdotes fascinantes sur la vente aux plus grandes fortunes, et comment il a réussi à vendre sans jamais parler du produit.Si tu veux comprendre comment nouer des relations durables en business et éviter les erreurs qui plombent la confiance, cet épisode est fait pour toi.Bonne écoute !Chapitrage de l'épisode00:00 - Présentation d’Alexandre Lacharme00:30 - 12 ans de vente : de commercial à entrepreneur01:57 - Pourquoi le métier de commercial a-t-il mauvaise réputation en France ?03:24 - La vente en France vs aux États-Unis : un problème de culture ?04:53 - Les deux types de commerciaux : rigoureux ou relationnels ?06:32 - Pourquoi le suivi est la clé d’une vente réussie08:26 - Vendre aux milliardaires : la stratégie contre-intuitive qui fonctionne10:53 - L’importance de la préparation avant un appel ou un rendez-vous13:40 - L’erreur fatale en prospection : ne pas s’intéresser à son prospect15:59 - Les red flags en prospection : comment éviter de perdre son temps19:50 - Le rôle de l’IA dans la vente : un danger pour la relation client ?25:02 - Vendre sans pression : la puissance de la patience en business29:50 - Pourquoi les méthodes agressives détruisent la confiance35:07 - L’importance de la réputation en business et en vente41:05 - Pourquoi la relation client est un levier d’influence puissant47:50 - Les erreurs des startuppers et infopreneurs dans leur approche client55:07 - L’écoute active : la compétence sous-estimée qui change tout1:00:32 - L’effet du temps sur les ventes : pourquoi il faut savoir attendre1:04:54 - L’expérience client dans le luxe et son application dans la vente1:12:05 - L’humilité et la confiance : la clé pour réussir durablement1:19:55 - L’importance de créer du contenu accessible et impactant1:28:20 - Pourquoi les infopreneurs doivent arrêter de copier les AméricainsSuivez-moi par ici :SiteLinkedInInstagramYouTube

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This episode was published on March 4, 2025.

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