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¿Las réplicas chinas pueden matar el lujo? 👛 ft. Monica Pereyra (Loewe) ⎪EP112

EPISODE · May 10, 2026 · 38 MIN

¿Las réplicas chinas pueden matar el lujo? 👛 ft. Monica Pereyra (Loewe) ⎪EP112

from Marketing sin Filtro · host Daniela Goicochea y Marjori Haddad

El mercado de las falsificaciones movió 467 mil millones de dólares en 2025. Y aún así, una Chanel que costaba $1,000 hace años hoy cuesta $10.500.Algo no cuadra. Por eso nos sentamos con Mónica, Directora de Clientes de Loewe en el sur de Europa, y le preguntamos lo que nadie se atreve a preguntarle a alguien del lujo: ¿qué estás pagando realmente cuando compras un bolso de cinco mil euros? Lo que nos respondió cambió la conversación que veníamos teniendo nosotras desde hace meses.¿Tú de qué lado estás en este debate? Dale play y nos cuentas. 🎧🟢 Síguenos en Instagram🟢 Síguenos en Tiktok🟢 Newsletter sin filtro: ¡Suscríbete GRATIS! ⏰ Minutos (00:00) ¿Una réplica te da el mismo estatus?(00:36) Los números que rompen la lógica del lujo(02:45) ¿Por qué Chanel cuesta 10x más que hace años?(04:36) Lo que el cliente de lujo realmente busca (no es lo que crees)(08:33) El lujo que NUNCA podrá ofrecerte una falsificación(12:46) ¿Se perdió la artesanía en el lujo moderno?(15:41) La escalera secreta de entrada al lujo(20:01) Por qué la artesanía va a ser MÁS cara(24:11) El escándalo de Dior en Milán: ¿lo sabías?(27:31) El lujo dejó de vender productos (y nadie lo dice)(31:41) ¿Va a explotar la industria del lujo?(34:51) La gente con dinero que compra falsificaciones por morbo👀 Leemos tus preguntas para responderlas en el siguiente episodio.🔗 Suscríbete al canal: https://youtube.com/@mktsinfiltro➡️ Sigue a DanielaBrandcrops: http://brandcrops.com➡️ Sigue a MarjoriWeplash: http://weplash.com

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¿Las réplicas chinas pueden matar el lujo? 👛 ft. Monica Pereyra (Loewe) ⎪EP112

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